rdominicana

REVISION OF THE TOURISM NATIONAL STRATEGY FOR DOMINICAN REPUBLIC 2022

Country

Dominican Republic

Main characteristics of the project

The IADB and the Dominican Republic have signed a loan agreement (2587/OC-DR) with the purpose of carrying out the “Tourism Development Program for the Colonial City of Santa Domingo”, with the objective of repositioning the Dominican Republic by opening a new niche market complementary to “sun and beach” tourism. This new niche market will create tourism based on the wealth of historical and cultural patrimony as well as social inclusion. The general objective is to invigorate the competitiveness of the tourism sector in the Dominican Republic, through the diversification of the current offer, which will meet the needs of the demand of high-end tourism, generate greater benefits for the local population and diminish the pressure on costal destinations. The specific objective is to increase the revenue and employment generated by Tourism in the Colonial City of Santa Domingo through the development of tourist products with a high competitive potential.

Services carried out

  • Analysis of the situation at all level, tourism, urban, environmental, economic, legal, etc.
  • Individual interviews and group workshops with local stakeholders
  • Identification of critical points
  • Strengthening of Tourism management
  • Invigoration of the Tourist Administration, with the main objective of defining a National Plan of Tourism for the Dominican Republic until 2022, as an instrument that will allow for the organisation and management of medium and large tourism activities.

 

Client

Ministry of Tourism for the Dominican Republic

 

Value of Contract

194.500,00 €

 

Period

September 2014 – June 2015

tabatinga

BRAZIL PROXIMO – PROJECT FOR THE IMPLEMENTATION OF A TOURISM WELCOME CENTRE IN TABATINGA, AMAZONAS AND THE DEVELOPMENT OF THE TOURISM SECTOR.

Country

Brazil

Main characteristics of the project

Help strengthen the Brazilian political federation (federal government, states and municipalities) in planning and implementing local development projects and integrated to support small producers through the growth of micro-enterprises, SMEs and cooperatives, by appropriating the good practices already implemented in the five Italian regions.

Services carried out

ATI SiciliaNatura – Target Euro has been awarded a contract intended to achieve:

  • Census of human resources and professional premises (hotels, guides, transportation, etc.) that can contribute to the realization of the tourist routes identified in the study of Prof. Landini, which is an integral and substantial part of this project;
  • Awareness and social activity aimed at the widest possible participation of the local population, with particular attention to disadvantaged groups, the management of these tourist routes and the consequent socially equal redistribution of income;
  • Detailed design of tourist routes based on the study of Prof. Landini, taking into account the possibilities for travel and accommodation offered by businesses and communities;
  • Census of human resources and local professional (students, faculty, staff) that can contribute to the management of the Centre for Environmental Education of Urumutum, in cooperation with the Municipality of Tabatinga who will take over after the construction;
  • Business plan for the environmental education centre of Urumutum;
  • Outline steps to be taken for taking charge of the management of the Environmental Education Centre of Urumutum by local universities and UEA FOEN, in cooperation with the University of Genoa and other Italian universities;
  • Preparation, based on the advice of local universities and UEA FOEN, in cooperation with the University of Genoa and other Italian universities, of social and environmental teaching material on the Alto Solimoes.

 

Client

Liguria International for the International Cooperation Project ‘Brazil Proximo’ with the Italian Ministry for Foreign Affairs and the Brazilian Government

 

Value of Contract

100.000,00 €

 

Period

January – December 2015

tanzania kitulo

DEVELOPMENT OF TOURISM AND MARKETING STRATEGY FOR THE SOUTHERN CIRCUIT.

Country

Tanzania

Main characteristics of the project

The technical support is directed at the conservation of the bio-diversity and the eco-system in Southern Tanzania so as to generate the flow of sustainable benefits on a Local, National and Global level, by creating a program for the mechanisms of the territory and the improvement of its capacities. The project will develop a comprehensive Tourism and Marketing Strategy for TANAPA, centred on the Southern Circuit, particularly Ruaha and Kitulo National Parks.

Services carried out

  • detailed report on the current situation of tourism in the Southern Circuit – imagining the scene
  • Identification of short-, medium- and long -term objectives
  • Developing strategies to achieve the objectives – including the definition of a marketing strategy.

 

Client

UNDP

 

Value of Contract

97.750,00 €

Period

September 2014 – May 2015

cucuta

EU-COLOMBIA COOPERATION ON REGIONAL POLICY: CAPACITY BUILDING FOR URBAN CROSS-BORDER COOPERATION ACTORS – Detailed Action Plan to Support Sustainable Tourism in the Metropolitan Area of Cúcuta

Country

Colombia

Main characteristics of the project

Management of the development of sustainable tourism models: to build sustainable tourism projects, taking into account the historical, landscape and social characteristics of the region. Management of social development and participation: to build an institutional support model to facilitate initiatives and micro-projects and to guide decision-making, monitoring and evaluation of tourism projects. Environmental management: to support activities leading to a comprehensive environmental management system, including the proposal of a metropolitan tourist circuit.

Services carried out

The planned activities under this consultancy will include 2 phases:

 

  1. Analysis of the situation: Tourism demand; Tourism supply; Existing tourism products; Existing tourism infrastructure; Organisation of the tourism industry in the project area; SWOT matrix.

 

  1. Tourism Development Strategy and Action Plan: Definition of the objectives and tourism development strategies; Definition of the Action Plan; Meeting with local and regional stakeholders.

 

Client

European Commission Directorate General Regional and Urban Policy

 

Value of Contract

59.870,00 €

 

Period

May – December 2015

India 2016

Development of an Integrated Ecotourism Development Plan for Sagar Island and technical support during its implementation

Country

India

Main characteristics of the project

This work is part of the program for the Ecotourism Development of Sagar Island which is lead by the Ministry of Tourism, State of West Bengal. Gangasagar is a sacred island in the delta of the river Ganges where Ganga Sagar Mela is celebrated annually, an event which welcomes more than 500,000 pilgrims. The project involves the conceptualization, definition and implementation of an ecotourism strategy for integrating local people in tourism structures. The ecotourism strategy consists of three main components: i ) institutional development; ii ) Development of ecotourism products, and iii ) Infrastructure development (including an interpretive center and museum, tourist offices, car parking, markets for artisans, etc.).

Target Euro Srl has been sub contracted by Hydea Srl.

Services carried out:

Activities carried out by Target Euro include the following:

  • Conducting project management activities.
  • Identifying prioritized tourism products and attractions.
  • Structuring of tourism products.
  • Meetings with all stakeholders of the territory.

Client

Hydea Srl under contract of the Ministry of Tourism, State of West Bengal

Value of the project

€ 30,000 ( the total amount of the project is € 5,000,000 )

Period

January 2013 – May 2016

paraguay 2013

Design of Tourism Circuits, Detailed Work Design, Business Plan and Environmental Licensing of Tourism Infrastructure for PRONATUR – National Tourism Program

Country

Paraguay

Main characteristics of the project

Target Euro Srl in association with “Estudi Ramón Folch i associata S.L.” have provided consulting services for the present project.

The overall objective of the National Tourism Program of Paraguay (2453/OC-PR Loan Agreement) is to promote economic and social development through increased tourism income and employment in Paraguay. The National Tourism Program has provided construction and commissioning of various tourism related infrastructure developments to facilitate the interpretation, information, and valorization of natural and cultural heritage for three project areas.
The goal was to increase the number of visitors, the number of presences (length of stay), give possibilities for increased expenditure, and to promote the development of activities and services related to tourism in general through the sustainable use of resources.

Services carried out

This project includes three sub-projects as described below:
1. Development of design, content development, thematic site interpretation of the World of Guaraní on the Lake Yguazú.

  1. Development of design, content development of the Tourism Interpretation Center at the Gran Chaco American (rain forest), structural design of the stations around the tourist center, development of the regional tourist circuits and thematic stations on the Trans-Chaco routes.

3 . Development of design, content development and execution of the structure of buildings and the boat docking stations for the river based tourism circuits of the Trans-Chaco routes, including the construction of elements to meet the needs of tourists entering via waterway.

Client

National Secretary of Tourism of Paraguay

Value of the project

U$D 860,000

Period

November 2013 – November 2014

Panorama_San_Giovanni_in_Fiore

Study of the Tourism Observation Center for the Region of Calabria

Country

Italy

Main characteristics of the project

Target Euro conducted a study on the tourism sector in the region of Calabria by analyzing a sample of 600 operators in the sector which included accommodation, travel agencies and tour operators.

The objectives were:

  • To analyze the current situation of the tourism sector and its development in the region.
  • To monitor the development of the sector by analyzing the tourism flows (arrivals and presences), invoices, demand, employment, investment plans.
  • To analyze the policies of public institutions involved in the sector from the perspective of the tourism requirements of the destinations (from the perspective of companies and operators).

Services carried out

The activities undertaken by Target Euro for the Department of Tourism in the Region of Calabria included the following activities:

  • Selection of a sample in the five provinces of the region based on the type of tour operators present.
  • Completion of the questionnaire for interviews using the CATI method (Computer -assisted telephone interviewing ).
  • data elaboration with SPSS
  • Develop a set of recommendations based on the results obtained.

Client

Department of Tourism, Region of Calabria

Value of the project

€ 46,000

Period

2013

Ethiopia_-_Desert_Donkey

Improving the management system of the Ethiopian tourism statistics data base

Country

Ethiopia

Main characteristics of the project

The Ethiopian Sustainable Tourism Development Program (ESTDP) is the really of the Ethiopian governments efforts to identify emerging economic sectors, diversify, develop the national economy, and contribute to the reduction in poverty. The program was co-financed by the World Bank and was implemented by the Ministry of Culture and Tourism (MOCT). It has a total duration of 5 years from June 2009 and ends in December 2014, for a total investment of US$ 35 million.

Although Ethiopia has great potential as a tourist destination with a wide range 30kg places of unique cultural, historical and natural heritage significance and is potentially very productive. The tourism system faces several challenges to transform these cultural and natural resources into something of economic value. One of the main challenges is the lack of information and data regarding an organized and reliable tourism system.

The objective of this consultancy, in which Target Euro is leading a consortium with Microcosmos and Centro Studi Turistici, is to obtain a system of tourism statistics to provide regular and accurate statistical data to be used by the private and public sectors.

Through the financial resources made ​​available by ESTDP, MOCT plans to revise and transform the management system of tourism statistics in the country at all levels through a comprehensive diagnostics information management system, identification of interventions and the implementation of recommendations .
Services carried out

The main activities of Euro Target included:

  • Analysis and detailed diagnosis of the current situation, including the legal aspects, based on which the statistical system suits best the situation of the country
  • Concept and development of a software for the management of the national statistical system
  • Design and identification of indicators adopted by the ministry
  • Commissioning of the system, activation of the collection and processing of data
  • Training of personnel involved in the principles of the system, its operation and use of the platform
  • Communication activities

 

Client

Ministry of Culture and Tourism ( MOCT ) Ethiopia

Value of the project

U$D 257.780

Period

November 2013 – November 2014

Activity_at_the_EXPO_Hall

Analysis and monitoring of initiatives in national and international fairs in the Region of Calabria – “Monitor Fiere”

Country

Italy

Main characteristics of the project

Colorcom is a company specializing in the construction of stands for trade Fairs. It commissioned Target Euro to carry out a “Customer satisfaction” study focused on visitors and buyers of tourism fairs scheduled in 2013.
The objectives of the study included:

– analysis ofthe image ofCalabriathroughout Italy

– short-termanalysis of theCalabriantour operatorsat national andinternationaltourism markets.

 

Services carried out:

-Preparation of the questionnaire

– implementation of the questionnaire survey

– data analysis
Client

Colorcom

Value of the project

€ 46,000

Period

2013

Sajama

Implementation Plan of the Valorization for the Destination Sajama

Country

Bolivia

Main characteristics of the project

Bolivia received funding from the IDB to finance the “National Program for Community Tourism”, implemented by the Ministry of Culture through the Vice-Ministry of Tourism in the framework of the implementation of the National Development Plan.

The objective of this consultancy framed in the Sajama National Park is to convert potential tourism resources into sights that encourage consumption and real demand for these attractions and services by tourists and / or visitors.

Services carried out

  • Development of concepts, architectural designs, technical specifications, metric calculations and drawings for each project in accordance with the environment where they are located;
  • Assessment, conceptualization of the destination Sajama, and connectivity as a route to the Salar (inter-Salar route), considering the concept with a focus on product / market;
  • Financial Planning – Preparation of ToRs necessary for the bidding process; TESA Preparation of studies for each of the works – formalities necessary for obtaining environmental records;
  • Preparation of agreements with beneficiary municipalities and communities to ensure the use of the spaces where constructions take place

Client

National Program for Community Tourism, Ministry of Tourism of the Pluri-national State of Bolivia

Value of the project

U $ D 63,000

Period

May to September 2013

Cordillera_Central_Bolivia

Social and productive coordination through agro-tourism in rural areas in the Andean Region

Country

Colombia, Bolivia, Ecuador and Peru

Main characteristics of the project

The project is managed by ILAI (Italo-latino-american Institute) and the Trade Union Institute for Development Cooperation, with the participation of public and private players at the Huaura Province in Peru; the South and Central Department of Huila in Colombia; the Province of El Oro in Ecuador; and the Valle Alto of Cochabamba in Bolivia; its goal is “to promote tourism as an opportunity to diversify income in rural communities in the Andean countries, with special emphasis on women and youth.”

The overall strategy of the project seeks to enhance tourism purposes, the supply of agricultural, agro-industrial, artisanal and gourmet products, with territorial identity (PIT), i.e., those based on a tradition and reputation related to biodiversity, culture and / or the expertise/special knowledge of the producer, making those products unique withinThe territory it is associated with.

The articulation of this offer work in collaboration with other attractions of natural, social, historical and cultural significance which are already generating a significant flow of tourists to the territories. This was prioritized by their significant presence of PIT tags, all of which involve the use of benefits and overcoming constraints. The project focused its intervention on policy, advocacy, institutional strengthening and capacity building.

Services carried out

– Meetings with key stakeholders in each of the participating countries.

– Training workshops on the structuring of tourism products
– Coordination of project tasks with staff of ILAI and the trade unions.

Client

ILAI ( Italo- latinoameicano Institute ) and IICA (Trade Union Institute for Development Cooperation)

Value of the project

€ 4000

Period

2013 2014

slide-03

SMARTDMO

Country

Italy

Main characteristics of the project

Target Euro Srl has been contracted by Calabresi Creativi for the realization of the project SmartDMO “Smart cities and communities and social innovation” which was selected by the MIUR (Ministry of Education, University and Research) in 2012. It is part of MIUR’s Social Innovation Project.

SmartDMO is about the implementation of a platform concerning a Touristic Dynamic Packaging System that through the use of social networks by favoring the collection of important information which is necessary for improving the quality of tourism services. The platform has three specific objectives:

  • implement innovative processes for cooperation between Destination Management Organizations, tour operators and other key players in the region (including the local population);
  • Encouraging the flow of information from visitors to tourism businesses, to enable the latter to improve the quality of tourism services, so they can also develop new services;
  • Encourage public entities, institutions, small businesses and SMEs to adopt processes of “digital supply chain management “.

Services carried out

The tasks of Target Euro include the following:

  • Management of the project.
  • Computer programming to create the platform.
  • Project communication strategy .
  • Consensual activities and involvement of different actors (institutional, private companies, locations, etc .).

 

Client

Calabresi Creativi

Value of the project :

€ 500,000

Period

June 2012 – May 2014

Lion_of_Judah,_Addis_Ababa,_Ethiopia

Preparation of a tourism baseline study for the ESTDP

Country

Ethiopia

Main characteristics of the project

The Ethiopian Sustainable Tourism Development Program (ESTDP) is the result of the Ethiopian governments efforts to identify emerging economic sectors, diversify, develop the national economy, and contribute to poverty reduction. The program is co-financed by the World Bank and is implemented by the Ministry of Culture and Tourism (MOCT). It has a total duration of 5 years from June 2009 and ends in December 2014 for a total investment of US$ 35 million.
The development objective of the project is to improve the quality and variety of tourism products and services at specific locations in order to increase the volume of tourists, generate foreign exchange and tourism-related jobs. It uses an integrated approach that  the includes four  following components: ( i ) development of destinations, focus on the tourism products from two aspects (quality of cultural, tangible and intangible experience, and the quality and variety of supporting products), ( ii ) market development, ( iii ) institutional development and capacity building, and ( iv ) implementation support and monitoring of results. The project focuses on three main destinations: Lalibela , Axum and Addis Ababa.
Services carried out

The activities carried out by Target Euro within the tourism baseline study included:

  • Analysis of all official statistics of the tourism industry and the existing documentation
  • Management and implementation of the survey to different sectors of the tourism industry in the three pilot project areas (Addis Ababa, Axum and Lalibela) involving a total of 1,000 international tourists, 500 tourism suppliers, and local community leaders
  • Analysis of cultural attractions, with particular emphasis on the architectural heritage
  • Evaluation of the baseline study with 45 indicators of the Project, including estimated impacts of the project and the tourism flow for the next 10 years
  • Analysis of the logical framework and suggestions for modifying some of the project activities and indicators
  • General analysis of the tourism sector in the three pilot project areas (Addis Ababa, Axum and Lalibela)

Client
Ministry of Tourism and Culture of Ethiopia , World Bank

Value of the project

U$D 110,000

Period
July-October 2012

maxresdefault

Technical assistance for the development of tourism products to elaborate the Cultural Route and a “Guide of requirements and program for obtaining a quality label for the destination Puerto Plata. Tourism Management Program Based on Cultural Resources” (ATN/ME-11293-DR)

Country

Dominican Republic

Main characteristics of the project

Tourism players have organized the Tourism and Culture Cluster of Puerto Plata, its goal is to maintain a leadership position within the area, based on culture, architecture, history and relaxing beaches, including a wide range of sports based on ecotourism and mountain adventures, encouraging integration as a major player in the production chain, under defined strategies.

Target Euro was subcontracted by Sicilia Natura. The main objectives of this project included, the development of a number of tourist products based on the cultural attractions of the territory for the organization of the Cultural Route of POP, program design, and the quality label for companies involved in tourism.

Services carried out

  • Detailed analysis of the tourism supply and demand, analysis of the project area .
  • Definition of the current and future potential of the territory as a tourist destination, identification of certain cultural tourism products.
  • Identification of priority attractions that can be used for tourism development planning for micro- entrepreneurs, institutional actors and other stakeholders, which would be involved in the development / strengthening of tourism products.
  • Analysis of existing tourism products and identifying the actions necessary to strengthen the organization, promotion and sale on the domestic and international tourism markets.
  • Definition of the portfolio of tourism products at the destination, details of the new tourism products offered on the market in the short term and the respective business plans.
  • Strengthening of existing tourism products and its integration plan along the Cultural Route, and strategy for the enhancement.
  • Investment plan for each of the (existing and new) selected tourism products and identification of the perpetrators responsible for each tourism product with a matrix product / market / tourist segments.
  • Business Plan / Manual Operation and Administration validated for each tourism product.
  • Delimitation of areas, fields of application and types of businesses to be improved by the program to support the development of the quality label.
  • Definition of objectives and levels of the quality label.
  • Definition of how to include the label within destination, including a brand communication strategy.
  • Definition of the Guide of Requirements and User´s Manual of the quality label.
  • Definition of a management program, quality label model, and definition of a business plan for its implementation.

Client

Sicilia Natura under contract of Fundación Altántica

Value of the project

U$D 60,900

Period

February 2012 – May 2012

maxresdefault (1)

Creation of the Organization for a Destination Management and Tourism Development Plan for the Destination Puerto Plata 2011

Country

Dominican Republic

General characteristics of the project

Key players involved in the tourism sector organized the Tourism and Culture Cluster Puerto Plata, its goal was to maintain a leadership position for the destination based on a wide range of culture, architecture, history, and relaxing beaches, plus a wide range of sports facilities within ecotourism and mountain adventures, encouraging community integration as a major player in the production chain under defined strategies.
The technical assistance consisted in giving advice for establishing the Destination Management Organization (DMO) Puerto Plata and the development of a Business Plan, which would allow the transition into a Destination Management Organization, based on the concept of Tourism for the destination POP, which would then be used by stakeholders and users.

Services carried out:

The activities undertaken by Target Euro included:

  • Advising the Coordinating Unit on all aspects of sustainability.
  • elaboration of a Development Plan including:
  • the first stage of the project ATNME DR 11293
  • analysis of the current situation (institutional, economic, social, etc.)
  • Meetings with all key public and private actors, social, economic and institutional development of the Municipalities of the Province of Puerto Plata;
  • Guideline Plan for the tourism development with the destination POP;
  • Constitution of the “Organisation of key actors at the destination”;
  • Preparation of the Business Plan for the DMO

 

Client

Fundación Atlántica

 

Value of the project :

U$D 68,000

Period:

January to May 2011

P1050917sh

Support in the implementation of best practices for tourism ventures at the destination Jesuit Missions of Chiquitos

Country

Bolivia

Main characteristics of the project

IDB / FOMIN and CAINCO jointly with CEPAD signed an agreement to implement the project “Jesuit Missions in Chiquitania”. The overall objective was to contribute to tourism development in Bolivia and its competitiveness in the domestic and international tourism market. Its main purpose is to promote tourism in the Chiquitania area through the support of MSMEs and local communities working with cultural assets. This was reached through the development of tools which encourage the participation and interaction of different stakeholders both locally (municipalities, communities, employers, entrepreneurs, etc.) and at national and international levels (national and departmental governments, private organizations, international co-operations, etc.), seeking to create the conditions for competitive and sustainable tourism activities based on the application of internationally accepted best practices.
The present consultancy, Target Euro was subcontracted by Businco, aimed at providing technical support in the implementation of best practices of at least 150 companies / ventures and / or public and private actors at the Jesuit Missions of Chiquitos through the following activities:

  • Defining and developing of easily replicable methodology for businesses / enterprises and / or stakeholders which enables the implementation of priority tourism products in the short term, through the involvement of local public-private actors.
  • Establishing and implementing, together with local public and private stakeholders, best practices for service delivery of prioritized tourism products.
  • Supporting the strengthening and consolidation of products prioritized as tourism businesses.

Services carried out

Tasks performed by Target Euro along with services of assistance were:

– to identify and define the role and activities of key players through a detailed analysis of information, workshops and interviews with strategic stakeholders;

  • Identification of service providers and other stakeholders;
  • Development of an easily replicable methodology used by all beneficiaries;
  • Organization of local committees at the municipal level or polo area,
  • Identification of tourist services and attractions linked to the prioritized products,
  • Implementation of open days with companies / ventures and / or public – private actors,
  • Application of the tools necessary to strengthen the priority products,
  • Awareness and training days aimed at artisans, tour guides , mechanics, hotels, farmers and other players involved in the priority tourism products,
  • Meetings with ” stakeholders – funders”,
  • Collaboration and support for the Project Implementation Unit.

Client

Chamber of Industry, Commerce, Services and Tourism of Santa Cruz (CAINCO ) Center for Participation and Sustainable Human Development (CEPAD)
Value of the project

U$D 150,000

Period

March 2011 – December 2011

3972647422_864100df13_o

Promote the use of e-marketplace/e-commerce for exporting SMEs in Colombia and Perú

Countries

Colombia and Perú

Main characteristics of the project

This consultancy is part of the program Bank Competitiveness Strategy (GN -2243 -1) which states that the attention of the SME sector “requires instruments to strengthen their strategic capabilities in managing new businesses, incorporating information technology, ( … ), support access to new markets, (…), and promote the development of entrepreneurial skills “.

SMEs have a major impact on the economies of Peru and Colombia and their relevance for the enterprise segment is remarkable, although its direct presence in the exports of the region is growing rapidly, they still face enormous challenges in conquering foreign markets.

The overall objective of this technical assistance provided was to analyze the main challenges for Colombia and Peru regarding the growth of e-commerce, the limitations and barriers which exporting SMEs in these countries have to face when selling their products on e-commerce platforms. In addition, a strategy for trade promotion agencies of both countries in order to stimulate and strengthen the e-commerce among SMEs was developed.

 

Services carried out

Tasks performed by Target Euro included the following activities:

  • Determine the extent of e-commerce use by export companies in Colombia and Peru;
  • Analyze the availability of infrastructure in the Andean countries to promote the use of e-commerce. Identify the regulatory framework and incentives available for the use of e-commerce .
  • Identification of factors impeding the use of e-commerce export processes by the SMEs.
  • Reference models and best practices (benchmarking) that use e-commerce.
  • Identify the main e-commerce platforms that best fit the culture and customs of the Andean countries.
  • Design and propose strategies to strengthen and increase the use of e-commerce export processes of SMEs.
  • Investigation of available incentives and technical support that currently export promotion agencies provide to businesses that are looking to venture into e-commerce.

Client

Inter-American Development Bank

Value of the project

U$D 132.570

Period

May 2011 – October 2011

Mexico 2010

Technical assistance for the development of a marketing plan, designing promotional materials, guides and booklets, as well as the design and implementation of the brand Ruta del Tequila; a communication and public relations plan including the development of a database of contacts to clubs, associations,  and forms of communication  specialized in the wine and gastronomy sector in national and international markets.

Country

Mexico

Main characteristics of the project

This consultancy was part of the IDB / FOMIN “Tourism Development for MSMEs in the region of Tequila” project called Tequila Trail whose executor wasthe Tequila Regulatory Council AC, based in Guadalajara, Jalisco ATN/ME-9720-ME. Its main objective wasthe creation of a tourist route: which would contribute to the increase of the competitiveness of MSMEs (tourism and related sectors) in the region of Tequila and to the implementation of the Strategic Development Plan for the Region of Tequila.

The purpose of the project is to develop the concept of the tourist route, a network of companies to promote tourism, so that a common vision market products and services, according to the demands of the domestic and international market, could be developed.

This consultancy was aimed at the formulation of a Strategic Marketing Plan; development of work plans; Promotion and Marketing, and Public Relations so that the Ruta del Tequila (RdT) is well-positioned and present in markets, and commercial sales channels, in order to generate effective demand; develop a database to access the identified segments and markets; and to design some promotional publications for the destination Ruta del Tequila.

Services carried out

The activities carried out by Target Euro included:

  • Developing a marketing plan that includes a strategy for products / markets for the route, identifying niche markets nationally and internationally and the development of a database of contacts to access them, as well as a marketing plan and joint promotion;
  • Design and applications of the distinctive RdT brand, including a corporate identity manual with rules and a user´s manual;
  • Organization of familiarization trips for tour operators, local and international travel agencies;
  • Organization of press trips for national and international journalists with the aim of generating info-mercials;
  • Design of promotional publications such as a destination guide;
  • Web site design, including a business plan for operation and maintenance;
  • Communication plan and public relations in the domestic market.

Client

Twis under contract to the Tequila Regulatory Council

Value of the project

U$D 84,000

Period

January 2010 – May 2010

03-fachada-San-José-antes-rehabilitacion_30ANCHO

Technical assistance for recommendations and actions for the valorization of attractions, definition of marketable product segments and inventory of events in Chiquitania (ATN-ME/10149-BO)

Country
Bolivia
Main characteristics

IDB / FOMIN and CAINCO jointly with CEPAD signed an agreement to implement the project “Jesuit Missions in Chiquitania”. The overall objective was to contribute to tourism development in Bolivia and its competitiveness in the domestic and international tourism market, its main purpose was to promote tourism in the Chiquitania area through the support of MSMEs and local communities working with cultural assets. This was reached through the development of tools incentivizing the participation and interaction of different stakeholders both locally (municipalities, communities, employers, entrepreneurs, etc.) and at national and international levels (national and departmental governments, private organizations, international co-operations, etc.), seeking to create the conditions for competitive and sustainable tourism activities based on the application of internationally accepted best practices.
The overall objective of the consultancy was to design the various tourism products in the Jesuit Missions of Chiquitos, based on the prioritization of 20 attractions, its valorization and marketing.

 

Services carried out

The activities implemented by TARGET EURO Snc included, among others:

  • Developing a prioritized inventory of at least 20 tourist attractions in the destination of the Jesuit Missions of the Chiquitos.
  • Analyzing the current situation and needs for the prioritized intervention attractions.
  • Identifying the necessary and specific actions to be implemented for the enhancement of the prioritized attractions for both public or private management and communities that are within the project actions, by arranging a schedule and estimated budget.
  • Determining the different product segments that can be promoted via various combinations of routes and/or attractions.
  • Developing the Operation and Administration Manuals of the selected tourism products and mechanisms of the valorization.

Client
Chamber of Industry, Commerce, Services and Tourism of Santa Cruz (CAINCO) Center for Participation and Sustainable Human Development (CEPAD )

 

Value of the project

U$D 55,000

Period

January 2010 – June 2010

Hampi_virupaksha_temple

Tourism Development Strategy of  the World Heritage Area of Hampi

Country

India

Main characteristics of the project

The project consisted in the definition of a strategy and management model that allowed the “Hampi World Heritage Management Authority” to activate a trigger process for socio-economic and tourism development of the archaeological site of Hampi, a UNESCO World Heritage Site since 1989.

The project area covers an area of ​​236 km ², with more than 1600 attractive tourist sites (temples and historic buildings), populated with about 60,000 inhabitants in 29 villages. Today’s economy is almost entirely agricultural, although in recent years there has been some tourist development which is increasingly attracting large portions of the population in this sector. The objective of the Government and institutional actors involved was to activate a process which, not only focused on preserving the immense cultural heritage of the area, but also on promoting the effective participation of local communities in economic benefits brought by tourism. TARGET EURO and its partners identified and developed an articulated social support process in order to identify, together with the leaders of the local population, the key actions for socio- economic development of the territory. The results of this activity are summarized in an article (Tourism Community Involvement Strategy for the Living World Heritage Site of Hampi, India. A Case Study) that was submitted to the UNESCO conference in Quebec in June 2010. The conference together with the UNESCO/UNITWIN program decided to publish the article in 2011 as an international best practice.

Services carried out:

The activities undertaken by Target Euro included:

  • Analysis of the current situation (current and potential tourism demand, tourism services and organization of local tourism system, involve key stakeholders in the development program, screening of tourism law and policies, accessibility and transport within the area, environment and landscape assessment)
  • SWOT Analysis of the current situation of tourism development
  • Organization of workshops and working groups with regional key players (government, public and private sector, local communities) in order to identify guidelines and the final strategy for tourism development
  • Definition of the management model of the destination
  • Identification of a series of activities and pilot projects (infrastructure, economic development, social, institutional, etc.) forming part of the Action Plan

Client

Hydea Srl under contract by the Government of Karnataka, Ministry of Tourism / World Bank

Value of the project

U$D 200,000

Period

March 2009 – December 2010

Guachimontones_Jalisco_-_Esteban_Tucci

Valorization and enhancement of natural and cultural resources of the Ruta del Tequila, allowing for the diversification of its tourism strategy, preparation and development of marketable products and tourism services in the municipalities of the Ruta del Tequila

Country

Mexico

Main characteristics of the project

This consultancy was part of the IDB / MIF “Tourism Development for MSMEs in the region of Tequila” called Ruta del Tequila executed by the Tequila Regulatory Council under the agreement ATN/ME-9720-ME. The project aimed at the creation a tourist route: to contribute towards the increase of the competitiveness of MSMEs (tourism and related sectors) in the region of Tequila and the implementation of a Strategic Development Plan.

The purpose of the project was to develop, under the umbrella concept of the Ruta del Tequila, a network of companies to promote tourism with a common vision, to develop and market products and services according to the demands of the domestic and international markets.

Target Euro was contracted with the aim of identifying, designing and organizing tourism products and packages of the Ruta del Tequila and to promote tourism development in the short term, provide technical assistance, the identification of specific activities for the enhancement of some of the sites considered as priorities for the Ruta del Tequila.

Services carried out

  • The activities carried out by Target Euro included:
  • Analysis of the current situation.
  • Analysis of the tourist attractions.
  • Technical assistance for the enhancement of the attractions along the Ruta del Tequila and evaluation plan of priority interests.
  • Analysis of the potential demand.
  • Analysis of the tour operators participating in the network.
  • Definition of marketable packages by national and international wholesale operators.
  • Develop a calendar of events that generates reasons to visit the Ruta del Tequila throughout the year .
  • Training of MSMEs in the management of these products and services
  • Training to businesses and populations along the Ruta del Tequila to raise the level of awareness of the potential wealth of the area to a historic, natural and cultural level

Client

Tequila Regulatory Council

Value of the project

U$D 75,000

Period

January 2009 – April 2009

Panama_Skyline

Preparing a National Rural Tourism Program PN- T1033

Country

Panama

Main Features of the Project

The objective was to prepare a National Rural Tourism Program as a basis for preparing a loan (PN- L1006) included in the Bank’s programming for 2007. A program to boost the competitiveness of tourism in rural areas was prepared. The development of the Plan was structured around the following major activities: i) strategic analysis – diagnosis of rural tourism in Panama, ii) development of a rural tourism model and strategic lines of action, iiI) identification of areas with tourism potential in the form of rural tourism and type of investment needed in each prioritized area, iv) identify mechanisms to support rural tourism business competitiveness (training, technical assistance and financial support), v) specification of the institutional framework of the program.

Additionally, TARGET EURO outlined a program for the medium term (4 years) that included, among others, capacity building of stakeholders, infrastructural development, socio- economic development and the development of a rural tourism product portfolio in Panama. The program, which refers to all the rural supply of the country, was formed into a specific action plan for areas of the Gulf of Montijo and High Lands, selected as pilot areas for the implementation of the same program.

Services provided

Some of the activities undertaken by Target Euro were:

  • Analysis of Rural Tourism in Panama (supply and demand)
  • Analysis of the potential tourism demand (questionnaire to national and international tour operators).
  • Identification of key stakeholders to be involved in the BID Program
  • Identification of a strategy and development model of rural tourism;
  • Identification of a new portfolio of rural tourism products to be offered on the tourism market
  • Identification of a group of pilot projects (infrastructure, economic, social, institutional, etc.); with these the Action Plan of the projects could be organized. According to the intervention needs the projects identified were analyzed specifying the following: intervention characteristics, intervention and maintenance costs, etc.
  • SWOT analysis of the involved actors
  • Strategic Environmental Analysis of the Program

 

Client

Tourism Institute of Panama

Value of the project

U $ D 160,000

Period

April 2008 – September 2009 (Initially the duration was 4 months, but due to the holding of political elections in the country the project was temporarily suspended)

IMG_1431

Institutional Strengthening for Land Management, Socio-economic Development and Access to Services in the Central City Areas of Quito.

Country

Ecuador

Main characteristics of the project

Target Euro, in collaboration with Hydea Srl, responded to the request of the Mayor´s Office in supporting the design of the “Program for institutional strengthening of urban centers in Quito” (EC- Ll041 ). The program is focused on the Mayor´s efforts to improve the quality of life of the city´s inhabitants in recent years and in particular looks at the revitalization of the central city area, known for its important historical and cultural heritage assets, and the “Integral neighborhood improvement program” which aims at improving the conditions and basic needs of the spontaneously emerging suburbs.

The project was aimed at providing technical assistance to the Metropolitan District of Quito (MDMQ ) by: i ) studying and describing the different types central urban areas, including the definition of general strategies for strengthening them in their role of achieving the objectives of the strategic plans (economic development, social and institutional development in the areas concerned); ii ) identifying and characterizing the system of central city areas in Quito ; iii ) developing a strategy of interventions for a central city areas system and developing intervention models for economic , social, institutional and urban development in the areas; iv ) designing of a pre- feasibility level with clear key interventions serving to trigger the economic and social development of the system; v ) developing a public-private management model; vi ) recommending instruments and institutional arrangements to plan, fund and run the central areas and; vii ) proposing guidelines for the design of municipal policies and strategies in the development of new centers.

A program of actions for a time frame of 5 -years was identified, with an overall value of approximately USD 50 million co-financed by IDB funds.
Services carried out

  • Target Euro implemented the following activities:
  • Detailed analysis of the city of Quito and of the Metropolitan Municipality;
  • Identification and prioritization of urban centers of Quito ;
  • Definition of an urban development strategy based on the organization of the urban centers;
  • Identification and design of a development model of an urban center;
  • Definition and feasibility study of a set of projects for the development of the urban centers (components: institutional, urban, traffic and transportation, social and economic);
  • Economic evaluation (representative sample of pilot projects, cost-benefit analysis and minimum cost), financial evaluation of the pilot projects and the program, ICAS assessment of the institutions involved, environmental impact assessment of the program and pilot projects of infrastructural character.

 

Client

 

Inter-American Development Bank

 

Value of the project

 

U$D 295,000

 

Period

February 2008 – December 2008

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Promote the use of e-marketplace/e-commerce for exporting SMEs in Colombia and Perú

Countries

Colombia and Perú

Main characteristics of the project

This consultancy is part of the program Bank Competitiveness Strategy (GN -2243 -1) which states that the attention of the SME sector “requires instruments to strengthen their strategic capabilities in managing new businesses, incorporating information technology, ( … ), support access to new markets, (…), and promote the development of entrepreneurial skills “.

SMEs have a major impact on the economies of Peru and Colombia and their relevance for the enterprise segment is remarkable, although its direct presence in the exports of the region is growing rapidly, they still face enormous challenges in conquering foreign markets.

The overall objective of this technical assistance provided was to analyze the main challenges for Colombia and Peru regarding the growth of e-commerce, the limitations and barriers which exporting SMEs in these countries have to face when selling their products on e-commerce platforms. In addition, a strategy for trade promotion agencies of both countries in order to stimulate and strengthen the e-commerce among SMEs was developed.

 

Services carried out

Tasks performed by Target Euro included the following activities:

  • Determine the extent of e-commerce use by export companies in Colombia and Peru;
  • Analyze the availability of infrastructure in the Andean countries to promote the use of e-commerce. Identify the regulatory framework and incentives available for the use of e-commerce .
  • Identification of factors impeding the use of e-commerce export processes by the SMEs.
  • Reference models and best practices (benchmarking) that use e-commerce.
  • Identify the main e-commerce platforms that best fit the culture and customs of the Andean countries.
  • Design and propose strategies to strengthen and increase the use of e-commerce export processes of SMEs.
  • Investigation of available incentives and technical support that currently export promotion agencies provide to businesses that are looking to venture into e-commerce.

Client

Inter-American Development Bank

Value of the project

U$D 132.570

Period

May 2011 – October 2011

Iguazu_Décembre_2007_-_Panorama_5

Technical Assistance for the Definition of the Jesuit Route and Franciscan Way, including the identification and selection of attractions along the route and its zones of influence; the valorization of resources and attractions; the Network Association of SMEs offering tourism products and services; the technical organization of the Network of SMEs and awareness raising of the different stakeholders about the concept and the strategic importance of the networking process (ATN / PR Y – ME 10094 ATN / ME 10095 -PR)

Country

Paraguay

Main Features

The TACPY and the FT implemented a program for tourism network development funded by the FOMIN / IDB aimed at strengthening local tourism, stimulating the involvement of the local population in the tourism sector, and to value the cultural and natural heritage of the territory where the Jesuit and Franciscan missions of Paraguay are located. In particular, the project was developed in the Departments of Central, Cordillera, Caaguazú, Alto Paraná, Paraguarí, Guaira, Caazapá, Misiones and Itapúa. Target Euro identified a business plan for the tourism networks, the portfolio of tourism products and the respective current and potential demands of tourism services.. In addition, Target Euro identified and analyzed up to the phase of pre-feasibility a set of pilot projects in the territory of the two networks for the enhancement of tourism related natural and cultural resources of Franciscans and Jesuit villages.

Among the latter, Target Euro designed and analyzed the proposed enhancement of “Lights and Sound” Reductions in Trinidad, which was implemented and opened in August 2009.

Services Provided

Some of the activities implemented by Target Euro in the field of consultancy included:

  • Definition of routes and identification of an organizational model
  • Development of tourism products and respective training
  • Skills development in the areas of housing, food and tour operators
  • Promotion and Marketing of tourism MSMEs
  • Definition of a pilot project of regional coordination

Client

Touring Club Paraguay (TACPY)

Fundación Tierranuestra (FT)

Value of the project

U $ D 164,547

Period

January 2007 – January 2008

SALVADOR

Program for the Integration of Tourism and Culture in Bahia (BR- T1038 ; ATN/IC-10081-BR)

Country

Brazil

Main characteristics of the project

The project consisted in a definition of a model about the integration of the cultural industries within the tourism offer in the State of Bahia, in a way that both sectors could be mutually reinforcing, based on a systemic analysis aimed at the integration of both industries into a joint strategic vision for development. TARGET EURO, in collaboration with ARS Progetti, identified an intervention strategy through the organization of a Tourism and Cultural District in the area including Salvador de Bahia and the Baia de Todos os Santos (Reconcavo). It identified an Action Plan focused on the field of cultural tourism. In conclusion, the action plan was organized with the identification of specific priority projects that would help its start-up in the short and medium term.

Services carried out

  • Analysis of cultural and tourism industry (supply and demand) of the territory;
  • Identification of key stakeholders to be involved in the IDB program;
  • Identification of an integration model between Culture and Tourism policies and strategy development;
  • Analysis of the potential tourism demand (questionnaire to national and international tour operators);
  • Identification of a new portfolio of cultural tourism products to offer on the tourism market;
  • Identification of a group of pilot projects (infrastructure, economic, social, institutional, etc.) forming part of the Plan of Action. According to the intervention needs the identified projects have been classified based on their priority, all of them have been analyzed and evaluated.

 

Client

ARS Progetti

Value of the project

U$D 99,000

Period

May to September 2007

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Organization of a Network of Tourism-related SMEs along the Estrada Real ATN/ME-9211-BR

Country

Brazil

Main Features of the Project

The Estrada Real Institute is a Brazilian institution created in 1999 by the FIEMG (Federation of Employers in Minas Gerais). Since 2005 it has conducted a tourism development project with an overall value of US$ 3.5 million funded by the IDB / FOMIN called “Program Estrada Real Organization towards a tourism SME network, ATN/ME-9211-BR, technical cooperation.” The project´s specific objective is to define, organize and launch a new tourism network composed of public and private players in the territory, and to increase tourism competitiveness of tourism SMEs operating in the project area.

In May 2006, UNDP was incorporated to sign a technical cooperation agreement with the Institute Real Estrada joining the technical assistance for the organization of a mixed public-private network for tourism development along the Estrada Real (an area of ​​1,600 km from Rio de Janeiro / Parecí to Diamantina). The project included the following activities: i) institutional organization of the network, ii) definition of a new image of the area to be promoted on the national and international tourism markets , iii) development of a brand strategy for typical local products, iv) identification and organization of the portfolio of tourism products, v) identification of a strategy to support the development of typical local products through tourism development.

Services carried out

The activities undertaken by Euro Target in the field of consultancy included:

  • definition of the Business Plan and the Operation Manual of the Network;
  • analysis of tourism supply and demand in the project area;
  • Identification of services that the network can offer its partners;
  • definition of the new organizational structure of the Estrada Real Institute for implementation of the Network and its establishment as an independent private entity;
  • identification of the products and packages sold on the market;
  • image design of the network and defining a brand strategy as well as a development tool for the quality of tourist services offered by its partners;
  • identification and organization of an internal press office for managing the flow of information between the network, its partners and key stakeholders in the territory.

Client

Estrada Real Institute, UNDP

Value of the project

U $ D 245,000

Period

2006 – 2007